Psychology of Color

Psychology of Color

A picture is worth a thousand words, and a color is worth a thousand emotions.  Colors can represent anything from emotions to character traits and invoke these thoughts in the viewer.  In this post, I outline the psychology of color from feelings and emotions to best...
Typography 101: A Complete Overview

Typography 101: A Complete Overview

Hello and welcome!  This is Typography 101 – your one stop cheat sheet for all things typography.  This topic is incredibly extensive and there will be more to come.  To start things off, I will teach you the basics and to understand the intricacies of the typefaces...
Build a Strong and Memorable Brand Identity

Build a Strong and Memorable Brand Identity

Your brand identity is the representation of your brand that creates customer recognition.  This includes the visual identity, which is the visual cues that your audience will grow to recognize and associate with your brand.  These guidelines are most often outlined...